{"id":24214,"date":"2023-04-25T17:10:29","date_gmt":"2023-04-25T21:10:29","guid":{"rendered":"https:\/\/ithq.devbeet.com\/?page_id=24214"},"modified":"2024-03-26T11:18:18","modified_gmt":"2024-03-26T15:18:18","slug":"identification-of-the-criteria-that-explain-hotel-rankings-on-online-customer-review-sites","status":"publish","type":"page","link":"https:\/\/ithq.devbeet.com\/en\/research\/research-projects\/identification-of-the-criteria-that-explain-hotel-rankings-on-online-customer-review-sites\/","title":{"rendered":"Identification of the criteria that explain hotel rankings on online customer review sites"},"content":{"rendered":"
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\n Research unit<\/span><\/a> <\/div>\n \n
\n Lead researcher<\/span><\/a> <\/div>\n \n
\n Co-researchers<\/span><\/a> <\/div>\n \n
\n Partners<\/span><\/a> <\/div>\n \n
\n Period<\/span><\/a> <\/div>\n \n
\n Description<\/span><\/a> <\/div>\n \n
\n Funding sources<\/span><\/a> <\/div>\n \n
\n Keywords<\/span><\/a> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

Research unit<\/h3>\n\n\n\n

ExperiSens<\/a><\/p>\n\n\n\n

Lead researcher<\/h3>\n\n\n\n

Jean-Charles Marin, Research Professor<\/p>\n\n\n\n

Co-researchers<\/h3>\n\n\n\n

Chantal Casavant (ITHQ)<\/p>\n\n\n\n

Partners<\/h3>\n\n\n\n

Association des h\u00f4tels du Grand Montr\u00e9al (AHGM)<\/p>\n\n\n\n

Period<\/h3>\n\n\n\n

2021-2022<\/p>\n\n\n\n

Description<\/h3>\n\n\n\n

In a context where consumers rely more and more on rating systems to choose their hotel, they need to understand the criteria that govern this classification in order to be able to influence it in turn.<\/p>\n\n\n\n

Therefore, the purpose of this research was to assist hoteliers in their strategic choices to identify and validate the decision rules that explain hotel ratings on online customer review sites (OCRS). To that end, the research team adapted a search tool called Dominance-Based Rough Set Approach<\/em> (DRSA). The results were used to evaluate the different factors that may influence the position of a hotel in the rankings. This study will allow hoteliers to identify the criteria that can improve their services and thus, adjust their service offer.<\/p>\n\n\n\n

Funding sources<\/h3>\n\n\n\n

Partnership Engage Grant \u2013 Natural Sciences and Engineering Research Council of Canada (NSERC)<\/p>\n\n\n\n

Keywords<\/h3>\n\n\n\n

Hotel industry, online shopping site, operational research, operational tool, customer experience, customer reviews, ranking<\/p>\n\n\n\n

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or toll-free at 1-800-361-5111, ext. 5115<\/p>\n\n\n\n

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Research unit ExperiSens Lead researcher Jean-Charles Marin, Research Professor Co-researchers Chantal Casavant (ITHQ) Partners Association des h\u00f4tels du Grand Montr\u00e9al (AHGM) Period 2021-2022 Description In a context where consumers rely…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"wpo365_audiences":[],"wpo365_private":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-24214","page","type-page","status-publish","hentry"],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/pages\/24214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/comments?post=24214"}],"version-history":[{"count":0,"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/pages\/24214\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/pages\/24093"}],"wp:attachment":[{"href":"https:\/\/ithq.devbeet.com\/en\/wp-json\/wp\/v2\/media?parent=24214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}